Marketing Libraries in a Web 2.0 World

Réjean Savard

ISBN 10: 3110263319 / ISBN 13: 9783110263312

Editore: De Gruyter Saur, 2011

Riguardo questo articolo

Druck auf Anfrage Neuware - Printed after ordering - Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Codice articolo 9783110263312

Dati bibliografici

• Titolo: Marketing Libraries in a Web 2.0 World
• Editore: De Gruyter Saur
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3110263319
• ISBN 13: 9783110263312
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 236 L x 160 A x 16 P (millimetri) 236 millimetri di larghezza per 160 millimetri di altezza per 16 millimetri di profondità
• Peso: 427 grammi

Descrizione articolo

Riassunto

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Informazioni sull?autore

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India