Marketing Logistics (CIM Professional Development)

Christopher, Martin

ISBN 10: 0750622091 / ISBN 13: 9780750622097

Editore: A Butterworth-Heinemann Title, 1997

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL2723661

Riassunto:

Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy. Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.

Recensione: 'This book provides a good overview of theory and practice, and develops
the case for putting logistics higher on the corporate agenda...a good
review of the subject for managers and students in both marketing and
logistics disciplines.'
Marketing Business

Dati bibliografici

Titolo: Marketing Logistics (CIM Professional ...
Casa editrice: A Butterworth-Heinemann Title
Data di pubblicazione: 1997
Legatura: Paperback
Condizione: Used; Very Good