Marketing Management in Air Transport (RLE Marketing)
Grumbridge, Jack
ISBN 10: 1138995657 ISBN 13: 9781138995659
Editore: Routledge, 2015
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New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo IQ-9781138995659
Riassunto:
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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Dati bibliografici
Titolo: Marketing Management in Air Transport (RLE ...
Casa editrice: Routledge
Data di pubblicazione: 2015
Legatura: PAP
Condizione: New