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Dati bibliografici

Titolo: Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Editore: Pearson Education (US)
Data di pubblicazione: 1996
Lingua: Inglese
ISBN 10: 0132613638
ISBN 13: 9780132613637
Rilegatura: Paperback
Condizione: Used; Good

Descrizione articolo

Riassunto

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

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