Softcover, eighth international edition, 1510gms, 801 pages. Book is in good condition with minor general wear and tear, otherwise no other pre-loved markings.

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Dati bibliografici

Titolo

Marketing Management: Analysis, Planning, Implementation, and Control

Editore

Prentice Hall, New Jersey, USA

Data di pubblicazione

1994

Lingua

Inglese

ISBN 10

0130980056

ISBN 13

9780130980052

Rilegatura

Soft cover

Edizione

Eighth Edition

Condizione

Good

Condizione della sovraccoperta

Not Applicable

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Descrizione articolo

Riassunto

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

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NSW, Australia

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