Marketing Management: Analysis, Planning, Implementation, and Control

Kotler, Philip

ISBN 10: 0130980056 / ISBN 13: 9780130980052

Editore: Prentice Hall, New Jersey, USA, 1994

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Softcover, eighth international edition, 1510gms, 801 pages. Book is in good condition with minor general wear and tear, otherwise no other pre-loved markings. Codice articolo 001037

Dati bibliografici

Titolo: Marketing Management: Analysis, Planning, ...

Casa editrice: Prentice Hall, New Jersey, USA

Data di pubblicazione: 1994

Legatura: Soft cover

Condizione: Good

Condizione sovraccoperta: Not Applicable

Edizione: Eighth Edition

Descrizione articolo

Riassunto:

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.