Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)

Philip Kotler

ISBN 10: 0130980056 / ISBN 13: 9780130980052

Editore: Pearson Education (US) 01/11/1993, 1993

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This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780130980052

Dati bibliografici

Titolo: Marketing Management: Analysis, Planning, ...

Casa editrice: Pearson Education (US) 01/11/1993

Data di pubblicazione: 1993

Legatura: Brossura

Condizione: Very Good

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Riassunto:

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.