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Codice articolo 6545-9780130980052

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Dati bibliografici

Titolo: Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)
Editore: - -
Data di pubblicazione: 1993
Lingua: Inglese
ISBN 10: 0130980056
ISBN 13: 9780130980052
Rilegatura: Paperback
Condizione: Very Good

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Riassunto

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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