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Titolo: Marketing Management: Analysis, Planning, ...

Casa editrice: Pearson Education (US)

Data di pubblicazione: 1993

Legatura: Paperback

Condizione: Used; Good

Descrizione articolo

Riassunto:

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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