Marketing Management: Analysis, Planning, Implementation and Control

Kotler, Philip

ISBN 10: 0130980056 / ISBN 13: 9780130980052

Editore: Pearson Education (US), 1993

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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo wbs6060898138

Dati bibliografici

• Titolo: Marketing Management: Analysis, Planning, Implementation and Control
• Editore: Pearson Education (US)
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0130980056
• ISBN 13: 9780130980052
• Rilegatura: Brossura
• Condizione: Very Good
• Peso: 400 grammi

Descrizione articolo

Riassunto

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.