Marketing Management. Analysis, Planning, Implementation and Control

Kotler, Philip -

ISBN 10: 0130980056 / ISBN 13: 9780130980052

Editore: London etc., Prentice-Hall (International Editions), 1994

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Formateinband: Paperback / kartoniert XXIX, 801 S. (25,5x20 cm) Reprint; (Mit Abbildungen); Etwas gebrauchsspurig und knickspurig; kurze priv. Widmung auf Vorsatz; sonst in gutem Zustand. Sprache: Englisch Gewicht in Gramm: 1500 [Stichwörter: Analyse, Planung u. Kontrolle]. Codice articolo 5304

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Titolo: Marketing Management. Analysis, Planning, ...

Casa editrice: London etc., Prentice-Hall (International Editions)

Data di pubblicazione: 1994

Legatura: Brossura

Condizione: Gut

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Riassunto:

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.