Marketing in Management : Basic Principles

Wright, D. Berkeley, Worsam, Mike

ISBN 10: 0273607367 / ISBN 13: 9780273607366

Editore: Pitman Publishing, 1995

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Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 47124247-20

Dati bibliografici

• Titolo: Marketing in Management : Basic Principles
• Editore: Pitman Publishing
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0273607367
• ISBN 13: 9780273607366
• Rilegatura: Brossura
• Condizione: Very Good

Descrizione articolo

Riassunto

The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.