Marketing Management. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Pearson, 2010
- Rilegato
- Usato
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Codice articolo G0136074898I3N00
- Titolo
- Marketing Management
- Autore
- Winer, Russ; Dhar, Ravi
- Editore
- Pearson
- Anno di pubblicazione
- 2010
- Condizione
- Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 0136074898
- ISBN 13
- 9780136074892
- Edizione
- quarta edizione
- Peso dell'articolo
- 2,81 libbre
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Sinossi
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University--one of the world's leading scholars in behavioral decision-making--as a new coauthor.
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.
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