Marketing Management
Winer, Russ; Dhar, Ravi
ISBN 10: 0136074898 ISBN 13: 9780136074892
Editore: Pearson, 2010
Usato
Hardcover
Da
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 24 marzo 2009
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0136074898I3N00
Riassunto:
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
Product Description: For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University--one of the world's leading scholars in behavioral decision-making--as a new coauthor.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Marketing Management
Casa editrice: Pearson
Data di pubblicazione: 2010
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket
Edizione: quarta edizione