Marketing Models
Moorthy, K. Sridhar
ISBN 10: 0135619297 ISBN 13: 9780135619292
Editore: Prentice-Hall, 1992
Usato
Paperback
Da
WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Descrizione:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004726718
Riassunto:
Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.
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Dati bibliografici
Titolo: Marketing Models
Casa editrice: Prentice-Hall
Data di pubblicazione: 1992
Legatura: Paperback
Condizione: Very Good