Marketing of Newspapers : An Overview

Editore: Kanishka, New Delhi, 2008

Da: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descrizione dell’articolo da parte del venditore

Contents Preface. Abbreviations. 1. Introduction. 2. Development of newspaper industry an overview. 3. Profile of newspaper organisations. 4. Marketing system of newspapers an analysis. 5. Distribution of newspapers assessment of intermediaries role and performance. 6. Analysis of customers views perception and satisfaction. 7. Summary and suggestions. Annexures i. Questionnaires. ii. Brief description of newspaper organisations. Bibliography. Index. The size of the Indian newspaper market is estimated to reach US $2.4 Billion (Rs. 11 000 Crore) in 2008. The size of media industry in India as a portion of the GDP is estimated at 0.7 per cent which is lower than most of the developed and developing nations and thus offers a scope of high growth in this industry going forward. Advertising expenditure to Gross Domestic Product (GDP) reveals that advertisement expenditure to GDP ratio in India is 0.4 per cent which is also lower to most other countries. With rising income and education level in India readership is expected to rise and with favorable demographics advertising revenues will increase as advertisers start spending more to attract higher quality audience with more purchasing power. In this context the present book tries to capture the details about the distribution systems of news papers and also the media preferences. 308 pp.…

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Dati bibliografici

Titolo
Marketing of Newspapers : An Overview
Autore
R Padmaja
Editore
Kanishka, New Delhi
Anno di pubblicazione
2008
Condizione
As New
Rilegatura
Hardbound
Edizione
New

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 17,50EUR 32,00
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