The AI Marketing Playbook

Mark Lamplugh

ISBN 10: 1501522892 / ISBN 13: 9781501522895

Editore: Mercury Learning And Information, De Gruyter Sep 2024, 2024

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Neuware -Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI andWalter de Gruyter GmbH, Genthiner Strasse 13, 10785 Berlin 296 pp. Englisch. Codice articolo 9781501522895

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Titolo: The AI Marketing Playbook

Casa editrice: Mercury Learning And Information, De Gruyter Sep 2024

Data di pubblicazione: 2024

Legatura: Taschenbuch

Condizione: Neu

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Riassunto:

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape.

FEATURES

• Includes step-by-step guides for implementing AI tools in SEO, social media, and email
• Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service
• Features real-world cases from leading companies like Netflix, Amazon, and Spotify
• Uses AI tools to transform customer data into actionable insights for more effective campaigns

TABLE OF CONTENTS

1: Introduction to AI Marketing.
2: Understanding AI and Machine Learning.
3: Preparing Your Data for AI.
4: Using AI to Analyze Customer Behavior.
5: Personalization with AI.
6: Chatbots and AI-Powered Customer Service.
7: Image and Video Recognition with AI.
8: Using AI for Social Media Marketing.
9: Predictive Analytics with AI.
10: Email Marketing with AI.
11: Search Engine Optimization with AI.
12: Using AI for Content Marketing.
13: Marketing Automation with AI.
14: Using AI for Sales Enablement.
15: Ethical Considerations and the Future of AI in Marketing.