Marketing
Pride, William M. (William M. Pride), Ferrell, O. C.
ISBN 10: 0618474455 ISBN 13: 9780618474455
Editore: CENGAGE Learning, 2004
Usato
Rilegato
Da
Better World Books, Mishawaka, IN, U.S.A.
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Venditore AbeBooks dal 3 agosto 2006
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3361321-6
Riassunto:
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Product Description: Book by William M Pride OC Ferrell
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Dati bibliografici
Titolo: Marketing
Casa editrice: CENGAGE Learning
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: Good
Edizione: 13th.