Marketing Principles and Best Practices
Dunne, Patrick, Griffin, Abbie, Czinkota, Michael R., Hoffman, K. Douglas, Dickson, Peter R.
ISBN 10: 0324200447 ISBN 13: 9780324200447
Editore: Cengage South-Western, 2004
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3199657-6
Riassunto:
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout.
Product Description: Book by Hoffman K Douglas Czinkota Michael R Dickson Peter
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Dati bibliografici
Titolo: Marketing Principles and Best Practices
Casa editrice: Cengage South-Western
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: Good
Edizione: 3rd.