Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title. Questo articolo non è disponibile.
Lingua: inglese
Editore: A Butterworth-Heinemann Title, 1996
- Brossura
- Usato
Da: Reuseabook, Gloucester, GLOS, Regno UnitoReuseabook
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Venditore AbeBooks dal 24 giugno 2014
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Condizione: Usato - Buono
EUR 3,94
Descrizione dell’articolo da parte del venditore
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Codice articolo CHL10828466
- Titolo
- Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
- Autore
- Crouch, Sunny and Housden, Matthew
- Editore
- A Butterworth-Heinemann Title
- Anno di pubblicazione
- 1996
- Condizione
- Used; Good
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 0750604883
- ISBN 13
- 9780750604888
- Edizione
- seconda edizione
Marketing Research for Managers, now in its second edition, is an easy-to-read, practical introduction to marketing research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Recensione
'..a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.