Marketing Research : Methodological Foundations (with Qualtrics Card). Questo articolo non è disponibile.
Iacobucci, Dawn, Churchill, Gilbert A.
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Lingua: inglese
Editore: Cengage South-Western, 2009
- Rilegato
- Usato
Da: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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Venditore AbeBooks dal 14 marzo 2016
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Descrizione dell’articolo da parte del venditore
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 12730504-75
- Titolo
- Marketing Research : Methodological Foundations (with Qualtrics Card)
- Autore
- Iacobucci, Dawn, Churchill, Gilbert A.
- Editore
- Cengage South-Western
- Anno di pubblicazione
- 2009
- Condizione
- Very Good
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 1439081018
- ISBN 13
- 9781439081013
- Edizione
- 10 Edition.
- Peso dell'articolo
- 2,906 libbre
- Dimensioni
- N/A
Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.
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Sinossi
Book by Iacobucci Dawn Churchill Gilbert A
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