Marketing Through Search Optimization: How to be found on the web

Alex Michael

ISBN 10: 0750659793 / ISBN 13: 9780750659796

Editore: Butterworth-Heinemann, 2003

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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Codice articolo M00750659793-G

Dati bibliografici

• Titolo: Marketing Through Search Optimization: How to be found on the web
• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0750659793
• ISBN 13: 9780750659796
• Rilegatura: Brossura
• Condizione: good

Descrizione articolo

Riassunto

Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Informazioni sull?autore

Ben Salter is an Information Architect at Sprite Interactive Ltd.