Marketing Strategy 6ED
Ferrell
ISBN 10: 1285084799 ISBN 13: 9781285084794
Editore: Cengage Learning, 2012
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Descrizione:
New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT25-150807
Riassunto:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
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Dati bibliografici
Titolo: Marketing Strategy 6ED
Casa editrice: Cengage Learning
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: Brand New