Marketing Strategy: Based on First Principles and Data Analytics

Palmatier, Robert

ISBN 10: 1352011468 / ISBN 13: 9781352011463

Editore: Red Globe Press, 2021

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00086913947

Riassunto:

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.

Informazioni sugli autori: Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.

Dati bibliografici

Titolo: Marketing Strategy: Based on First ...
Casa editrice: Red Globe Press
Data di pubblicazione: 2021
Legatura: Brossura
Condizione: Good
Edizione: seconda edizione