Marketing Strategy: Based on First Principles and Data Analytics

Palmatier, Robert

ISBN 10: 1352011468 / ISBN 13: 9781352011463

Editore: Bloomsbury Academic, 2021

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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M01352011468-G

Dati bibliografici

Titolo: Marketing Strategy: Based on First ...

Casa editrice: Bloomsbury Academic

Data di pubblicazione: 2021

Legatura: Brossura

Condizione: good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.

Informazioni sugli autori:

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.