Marketing Strategy : A Decision Focused Approach
Mullins, John, Walker, Orville C., Boyd, Harper W., Jr.
ISBN 10: 0072961902 ISBN 13: 9780072961904
Editore: McGraw-Hill Higher Education, 2005
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Da
Better World Books, Mishawaka, IN, U.S.A.
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Venditore AbeBooks dal 3 agosto 2006
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2202897-75
Riassunto:
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Contenuti:
Section One: Introduction to Strategy
Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies
Chapter 2 Corporate Strategy Decisions and their Marketing Implications
Chapter 3 Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Chapter 4 Understanding Market Opportunities
Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6 Targeting Attractive Market Segments
Chapter 7 Differentiation and Positioning
Section Three: Formulating Marketing Strategies
Chapter 8 Marketing Strategies for New Market Entries
Chapter 9 Strategies for Growth Markets
Chapter 10 Strategies for Mature and Declining Markets
Chapter 11 Marketing Strategies for the New Economy
Section Four: Implementation And Control
Chapter 12 Organizing and Planning for Effective Implementation
Chapter 13 Marketing Metrics for Marketing Performance
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Marketing Strategy : A Decision Focused ...
Casa editrice: McGraw-Hill Higher Education
Data di pubblicazione: 2005
Legatura: Brossura
Condizione: Good
Edizione: 5th.
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Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2005
ISBN 10: 0072961902
ISBN 13: 9780072961904
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0072961902I4N00
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Marketing Strategy: A Decision Focused Approach
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00081644264
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EUR 7,14
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Foto dell'editore
Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2005
ISBN 10: 0072961902
ISBN 13: 9780072961904
Antico o usato
Paperback
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0072961902I3N00
Compra usato
EUR 7,15
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Quantità: 1 disponibili
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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
Editore:
McGraw-Hill Higher Education, 2005
ISBN 10: 0072961902
ISBN 13: 9780072961904
Antico o usato
Paperback
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780072961904
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Foto dell'editore
Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
Editore:
McGraw-Hill Higher Education 01/04/2005, 2005
ISBN 10: 0072961902
ISBN 13: 9780072961904
Antico o usato
Paperback
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780072961904
Compra usato
EUR 16,85
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Quantità: 1 disponibili