Marketing : Strategy Implementation and Control

Lingua: inglese

Editore: Rawat, 2004

8170338093 / 9788170338093

Da: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Rilegato

Condizione: Nuovo

EUR 24,35

EUR 17,50 spedizione 
Spedito da India a U.S.A.
Metodi di pagamento accettati dal venditore
  • Assegno circolare
  • Bonifico bancario
  • Fattura

Quantità: 5 disponibili

Aggiungi al carrello
Resi gratuiti per 30 giorni
Vuoi pagare con carta di credito?
  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
Acquista su AbeBooks.com

Descrizione dell’articolo da parte del venditore

Contents Preface. 1. Strategic marketing. 2. Market segmentation. 3. Branding strategy. 4. Product strategy. 5. Pricing strategy. 6. Distribution and supply chain strategy. 7. Promotion strategies. 8. Business analysis and strategies. 9. Competitor analysis and strategy building. 10. Services marketing. 11. International marketing strategy. 12. Sales management and forecasting. 13. Innovative marketing strategies. 14. Marketing research. Index. Marketing strategy is an approach in consonance with the goals of the company to be achieved. The strategies are formulated for short and long periods according to the goals which indicate what a company wants to achieve in a given environment and time frame. Strategic marketing also examines and analyzes the interaction and impact between each major discipline in order to provide applied managerial skills to implement the business plans effectively. This book imparts knowledge and skills for understanding the marketing environment and organizational players analyzing their strategic business moves and developing appropriate marketing strategies for the clients and organizations. The applied concepts of strategic marketing have been introduced through case analysis with reference to functional issues like customer analysis competitor analysis and company analysis. The specific learning objectives of the book are to improve understanding on making marketing decisions analyze industrial marketing environment develop competitive marketing strategies develop skills in Sales management and enhance know how on implementation and control of the marketing strategies. In addition to the major cases discussed at the end of the chapters to provide applied orientation and realizing the learning objectives there are many cases of the multinational companies discussed within the chapters to support major concepts and issues. The book will prove helpful to the graduate management students and corporate executives to refresh their skills and enhance their knowledge. 476 pp.…

Codice articolo 51264

Titolo
Marketing : Strategy Implementation and Control
Autore
Rajagopal
Editore
Rawat
Anno di pubblicazione
2004
Condizione
New
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
8170338093
ISBN 13
9788170338093

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 17,50EUR 32,00
I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

Metodi di pagamento

Su AbeBooks.com puoi pagare con la tua carta di credito.
  • Assegno circolare
  • Bonifico bancario
  • Fattura

Descrizione dello Store

A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.

Specializzazione

E, Yoga, Jainism, Terrorism, Literature, Linguistics, Numismatics, Environment, Encyclopedias, Textiles, Economics, Ichthyology, Natural History, Dance, Sociology, Botanical sciences, Architecture, null, Geological Sciences, Tantra, Cinema, Sikhism, null, Islam, Historical Travel, null, Ecology, Economics, null, Paintings, Herpetology, Wildlife, Music, Politics, History, Law, null, Art History, Bo

Informazioni sull’azienda del venditore

Vedams eBooks Pvt Ltd

Vardhaman Charve Plaza IV, Bldg # 10, 2nd Floor, K.P. Block Commerical Complex, Pitampura
New Delhi, India 110 034