Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation

Sudharshan, Devanathan

ISBN 10: 0024182648 / ISBN 13: 9780024182647

Editore: Pearson College Div, 1995

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A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting. The spine remains undamaged. There are no stickers on book or rips in dust cover.

Codice articolo A-01-04-08-0541

Dati bibliografici

• Titolo: Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation
• Editore: Pearson College Div
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0024182648
• ISBN 13: 9780024182647
• Rilegatura: Brossura
• Condizione: Very Good

Descrizione articolo

Riassunto

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.

Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

Product Description

Book by Sudharshan Devantham