Marketing Strategy: Text and Cases
Ferrell, O. C.; Hartline, Michael
ISBN 10: 1285073045 ISBN 13: 9781285073040
Editore: Cengage Learning, 2012
Usato
Paperback
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Descrizione:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1285073045I5N00
Riassunto:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Dati bibliografici
Titolo: Marketing Strategy: Text and Cases
Casa editrice: Cengage Learning
Data di pubblicazione: 2012
Legatura: Paperback
Condizione: Fair
Condizione sovraccoperta: No Jacket