Marketing Strategy: Text and Cases
Ferrell, O. C.; Hartline, Michael
ISBN 10: 1285073045 ISBN 13: 9781285073040
Editore: Cengage Learning, 2012
Usato
Paperback
Da
ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 2 luglio 2009
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1285073045I3N00
Riassunto:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Product Description: Unusual book
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Marketing Strategy: Text and Cases
Casa editrice: Cengage Learning
Data di pubblicazione: 2012
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket