Marketing Strategy, Text and Cases. Questo articolo non è disponibile.
Hartline, Michael,Ferrell, O. C.
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Lingua: inglese
Editore: Cengage Learning, 2012
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Codice articolo S_430667660
- Titolo
- Marketing Strategy, Text and Cases
- Autore
- Hartline, Michael,Ferrell, O. C.
- Editore
- Cengage Learning
- Anno di pubblicazione
- 2012
- Condizione
- Good
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 1285073045
- ISBN 13
- 9781285073040
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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