Marketing Tourism Destinations: A Strategic Planning Approach. Questo articolo non è disponibile.
Lingua: inglese
Editore: John Wiley & Sons 1992-01-31, 1992
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Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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Codice articolo 6666-WLY-9780471540670
- Titolo
- Marketing Tourism Destinations: A Strategic Planning Approach
- Autore
- Ernie Heath, Linda Ed. Heath, Quinton Wall
- Editore
- John Wiley & Sons 1992-01-31
- Anno di pubblicazione
- 1992
- Condizione
- New
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 0471540676
- ISBN 13
- 9780471540670
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Informazioni sull’autore
Ernie Heath is Director of Tourism Promotion for the South AfricanTourist Board, in Pretoria. Previously, he was Director of theInstitute for Planning Research at the University of PortElizabeth, South Africa.
Geoffrey Wall is Professor of Geography at the University ofWaterloo, Canada. He has written several books on tourism and isinternationally known as a research scholar.
Geoffrey Wall is Professor of Geography at the University ofWaterloo, Canada. He has written several books on tourism and isinternationally known as a research scholar.
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.
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