Mass Communication Theory : Foundations, Ferment, and Future

Davis, Dennis K., Baran, Stanley J.

ISBN 10: 1285052072 / ISBN 13: 9781285052076

Editore: Cengage Learning, 2014

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Ships from the UK. Used book that is in clean, average condition without any missing pages.

Codice articolo 9299798-6

Dati bibliografici

• Titolo: Mass Communication Theory : Foundations, Ferment, and Future
• Editore: Cengage Learning
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1285052072
• ISBN 13: 9781285052076
• Rilegatura: Brossura
• Condizione: Good

Descrizione articolo

Riassunto

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Product Description

Mass Communication Theory: Foundations, Ferment, And Future, Seventh Edition, provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. Mass Communication Theory: Foundations, Ferment, And Future helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.