Mass Communication Theory: Foundations, Ferment, and Future

Baran, Stanley J.; Davis, Dennis K.

ISBN 10: 0534560881 / ISBN 13: 9780534560881

Editore: Wadsworth Thomson Learning, 2000

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Ships from California. Pages are clean and unmarked. Binding is tight. Cover shows very slight edge wear.

Codice articolo 5809

Dati bibliografici

• Titolo: Mass Communication Theory: Foundations, Ferment, and Future
• Editore: Wadsworth Thomson Learning
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0534560881
• ISBN 13: 9780534560881
• Rilegatura: Soft cover
• Edizione: 2nd Edition
• Condizione: Fine

Descrizione articolo

Riassunto

An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation

Product Description

Book by Baran Stanley J Davis Dennis K