Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)

Stanley J. Baran; Dennis K. Davis

ISBN 10: 0534637973 / ISBN 13: 9780534637972

Editore: Cengage Learning, 2005

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Codice articolo G0534637973I4N00

Riassunto:

MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory social/behavioral and critical/cultural and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. MASS COMMUNICATION THEORY helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.

Product Description: Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because itas loaded with study tools, it will help you succeed on exams and in the course.

Dati bibliografici

Titolo: Mass Communication Theory: Foundations, ...
Casa editrice: Cengage Learning
Data di pubblicazione: 2005
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: quarta edizione