Mass Communications: A Comparative Introduction

Lorimer, Rowland

ISBN 10: 0719039460 / ISBN 13: 9780719039461

Editore: Manchester Univ Pr, 1994

Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-G-010-01694

Riassunto:

The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries. The study begins with an examination of the historical and contemporary roles of communication in society, followed by an analysis of the mass media in modern society. Four fundamentals of mass media - law and policy, ownership, professionalism and technology - are explored in detail. This is followed with key sections on audience response and media content. Aimed at first-year undergraduates in media and communication studies, this work intends to explain the geopolitics of mass communication and the likely impact of modern media systems on national cultures in the future.

Dati bibliografici

Titolo: Mass Communications: A Comparative ...
Casa editrice: Manchester Univ Pr
Data di pubblicazione: 1994
Legatura: Rilegato
Condizione: Good