Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change

Utterback, James M.

ISBN 10: 0875843425 / ISBN 13: 9780875843421

Editore: Harvard Business School Pr, 1994

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00875843425-V

Riassunto:

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.

Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I've read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.

Product Description: Book by Utterback James M

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Titolo: Mastering the Dynamics of Innovation: How ...
Casa editrice: Harvard Business School Pr
Data di pubblicazione: 1994
Legatura: Rilegato
Condizione: very good