Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea

Sweet, Roger; David, Wecker

ISBN 10: 1578602238 / ISBN 13: 9781578602230

Editore: Clerisy Press, Emmis Books, 2005

Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Codice articolo SEWV.1578602238.G

Riassunto:

Mastering the Universe illuminates the creation, rise, and fall of one of the top-selling product lines in what is arguably the world’s most competitive industry, toysand it does so from the perspective of Roger Sweet, the man who originated He-Man for Mattel. He-Man and the product line that grew out of it, Masters of the Universe (MOTU), created a fantasy world for boys that, at its height in 1986, reached $400 million in U.S. sales, only to plummet to $7 million the following year. During its six-year run, the MOTU line sold $1.2 billion worldwide and spawned a syndicated cartoon series and a major motion picturea feat not even the venerable Barbie can claim. Mastering the Universe explores the phenomenon of He-Man’s popularity, as well as the shocking reasons behind the toy’s rapid decline.

Product Description: Book by Sweet Roger David Wecker

Dati bibliografici

Titolo: Mastering the Universe: He-Man and the Rise ...
Casa editrice: Clerisy Press, Emmis Books
Data di pubblicazione: 2005
Legatura: Brossura
Condizione: good