Max Bill: Typography, Advertising, Book Design

FLEISCHMANN, GERD, H. R. BOSSHARD, & C. BIGNENS

ISBN 10: 3721203410 / ISBN 13: 9783721203417

Editore: Arthur Niggli, Switzerland, 1999

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First edition. 4to; 304 pp.; illustrated from photographs and drawings. A fine copy in original white cloth in a fine dust jacket. A monograph on the Swiss designer's work in typography, advertising, and book design from 1925 to the 1980s. The first volume in the projected series of the Complete Work of Max Bill. Text in English and German.

Codice articolo 009351

Dati bibliografici

• Titolo: Max Bill: Typography, Advertising, Book Design
• Editore: Arthur Niggli, Switzerland
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 3721203410
• ISBN 13: 9783721203417
• Rilegatura: Rilegato
• Cataloghi dei venditori:
  • Books About Books
  • Art

Descrizione articolo

Riassunto

Presenting Max Bill’s less known work as a visual designer and highlighting his influence in the field with examples of his typefaces and logos.

Dalla quarta di copertina

The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country.Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.