How to Measure Anything: Finding the Value of "Intangibles" in Business

Hubbard, Douglas W.

ISBN 10: 0470110120 / ISBN 13: 9780470110126

Editore: Wiley (edition 1), 2007

With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0470110120-8-22-29

Riassunto:

Praise for "How to Measure Anything: Finding the Value of Intangibles in Business": 'I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life ...Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. "How to Measure Anything" provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed' - Peter Tippett, PhD, M.D. Chief Technology Officer at CyberTrust and inventor of the first antivirus software. 'Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques' - Peter Schay EVP and COO of The Advisory Council. 'As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional cliches and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions' - Ray Gilbert EVP Lucent. 'This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?" - Dr. Jack Stenner, Co-founder and CEO of MetraMetrics, Inc.

Informazioni sull'autore: Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of IT value and is a popular speaker at numerous conferences. He has written articles for Information Week, CIO Enterprise, and DBMS Magazine. Formerly with Coopers & Lybrand, he has over twenty years' experience in IT management consulting, including twelve years' experience specifically in teaching organizations to use his AIE method. Dozens of Fortune 500 companies and government agencies have applied his method to IT investments, military logistics, venture capital, aerospace, and environmental issues. Find out more at www.howtomeasureanything.com.

Dati bibliografici

Titolo: How to Measure Anything: Finding the Value ...
Casa editrice: Wiley (edition 1)
Data di pubblicazione: 2007
Legatura: Hardcover
Condizione: Very Good
Condizione sovraccoperta: sovraccoperta
Edizione: 1.