Measuring Service Innovation Performance | Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

Chih-Hsien Chen (u. a.)

ISBN 10: 3639009584 / ISBN 13: 9783639009583

Editore: VDM Verlag Dr. Müller, 2013

Measuring Service Innovation Performance | Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism | Chih-Hsien Chen (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2013 | VDM Verlag Dr. Müller | EAN 9783639009583 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. Codice articolo 101824378

Riassunto:

It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonableness of resource allocation. This study tries to measure new service diffusion as innovation performance in order to help evaluate the innovation decision in service industry.

L'autore: Education:Master of Business Administration of the National Yunlin University of Science and Technology.Department of Statistics, Feng Chia University.

Dati bibliografici

Titolo: Measuring Service Innovation Performance | ...
Casa editrice: VDM Verlag Dr. Müller
Data di pubblicazione: 2013
Legatura: Taschenbuch
Condizione: Neu