Measuring the Value of Partnering

Larraine Segil

ISBN 10: 0814407781 / ISBN 13: 9780814407783

Editore: American Management Association, 2004

pp. xvii + 279. Codice articolo 26960841

Riassunto:

"How does one accurately measure an alliance? With all the factors involved -- productivity, decision making, team performance, the number of new customers, and damage control -- getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical.

Measuring the Value of Partnering gives readers a system for measuring a relationship’s contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai. Weaving these and other real-life examples together, Author Larraine Segil helps readers develop the appropriate metrics and then shows how and when to use them accurately and intelligently to achieve the greatest impact.

Timely and practical, Measuring the Value of Partnering provides the tools for making any alliance is work to maximum organizational advantage."

Informazioni sull?autore:

Larraine Segil (Los Angeles, CA) is the cofounder of The Lared Group, an international management consulting firm specializing in business relationships. She has written and edited numerous books on the subject, including Intelligent Business Alliances and Partnering (0-8144-0757-9).

Dati bibliografici

Titolo: Measuring the Value of Partnering
Casa editrice: American Management Association
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: New