The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)

Reeves, Byron

ISBN 10: 1575860538 / ISBN 13: 9781575860534

Editore: Center for the Study of Language and Inf, 2003

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Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-H-010-02346

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Titolo: The Media Equation: How People Treat ...

Casa editrice: Center for the Study of Language and Inf

Data di pubblicazione: 2003

Legatura: Brossura

Condizione: Good

Descrizione articolo

Riassunto:

Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media as real people and places. Studies demonstrate that people are "polite" to computers; that they treat computers with female voices differently than "male" ones; that large faces on a screen can invade our personal space; and that on-screen and real-life motion can provoke the same physical responses. Using everyday language to engage readers interested in psychology, communication, and computer technology, Reeves and Nass detail how this knowledge can help in designing a wide range of media.

Descrizione del libro:

In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces.