The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen Katz

61 valutazioni di Goodreads

Lingua: inglese

Editore: Routledge, 2016

1138689165 / 9781138689169

Serie: Libro 205 di 231 - Routledge Communication

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Brossura

Condizione: Usato - Buono

EUR 8,25

 Spedizione gratuita 
Spedito in U.S.A.

Quantità: 2 disponibili

Aggiungi al carrello
Resi gratuiti per 30 giorni

Descrizione dell’articolo da parte del venditore

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today?s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook?s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research. …

Codice articolo CIN1138689165G

Titolo
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Autore
Helen Katz
Editore
Routledge
Anno di pubblicazione
2016
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1138689165
ISBN 13
9781138689169
Serie
Libro 205 di 231: Routledge Communication

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,76
I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

Metodi di pagamento

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descrizione dello Store

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Specializzazione

Second Hand - All Genre

Informazioni sull’azienda del venditore

SBYB, Inc.

900 Knell Road
Montgomery, IL U.S.A. 60538