Media Semiotics: An Introduction, Second Edition

Bignell, Jonathan

ISBN 10: 0719062055 / ISBN 13: 9780719062056

Editore: Manchester University Press (edition 2nd), 2002

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0719062055-8-1

Riassunto:

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.

Informazioni sull'autore: Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London

Dati bibliografici

Titolo: Media Semiotics: An Introduction, Second ...
Casa editrice: Manchester University Press (edition 2nd)
Data di pubblicazione: 2002
Legatura: Paperback
Condizione: Very Good
Edizione: 2nd.