Meetings, Expositions, Events And Conventions: An Introduction To The Industry

Fenich, George G.

ISBN 10: 0131125877 / ISBN 13: 9780131125872

Editore: Pearson College Div (edition ), 2004

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0131125877-11-1

Riassunto:

For courses in meeting, event, exposition and convention planning and management.

The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

L'autore:

George G. Fenich, Ph.D. was a practitioner in the hospitality industry before joining academe in 1985. He is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans. His doctoral dissertation entitled "The Dollars and Sense of Convention Centers" is one of the seminal works on the subject. Dr. Fenich has written over 25 articles in academic journals and has made almost 75 presentations at national conventions, including those of the Professional Convention Management Association, the International Association of Convention and Visitor Bureaus, and the Association for Convention Operations Management.

Dati bibliografici

Titolo: Meetings, Expositions, Events And ...
Casa editrice: Pearson College Div (edition )
Data di pubblicazione: 2004
Legatura: Hardcover
Condizione: Very Good