Menu Design in America: A Visual and Culinary History of Graphic Styles and Design 1850-1985

Heimann, Jim; Heller, Steven; Mariani, John

ISBN 10: 383652662X / ISBN 13: 9783836526623

Editore: Taschen, Koln, 2011

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Quarto. Hardcover. Illustrated boards. 391 pages : chiefly color illustrations ; 33 cm. English, German and French text. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. This title showcases the best examples of this graphic art.

Codice articolo 210377

Dati bibliografici

• Titolo: Menu Design in America: A Visual and Culinary History of Graphic Styles and Design 1850-1985
• Editore: Taschen, Koln
• Data di pubblicazione: 2011
• Lingua: Lingue multiple
• ISBN 10: 383652662X
• ISBN 13: 9783836526623
• Rilegatura: Hardcover
• Condizione: VG.
• Cataloghi dei venditori:
  • Reference of All Sorts

Descrizione articolo

Riassunto

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.

In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.

Informazioni sugli autori

John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World.

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.