Method Marketing

Hatch, Denison

ISBN 10: 1648372767 / ISBN 13: 9781648372766

Editore: Echo Point Books & Media, LLC, 2023

In. Codice articolo ria9781648372766_new

Riassunto:

Practical lessons from Direct Marketing Geniuses Denny Hatch is a legendary direct marketing writer who has boiled down his copywriting expertise into the method marketing approach. Method marketing works by creating intrigue and delight for customers. Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their marketing copy. The stories he tells are entertaining, but he doesn't limit himself to just vignettes. Method Marketing also guides us with dos and don'ts backed by facts and figures. Here's What Reviewers Have Said About Method Marketing: Method Marketing shows "how to write successful direct response copy by putting yourself in the customer's shoes. Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom, Inc." -Robert W. Bly, author of over 100 books on direct marketing including The Copywriter's Handbook. Bly included Method Marketing on his best marketing books ever list as "One of 10 Marketing Books Actually Worth Reading" "...the examples chosen here [in Method Marketing] are powerful-and more important-[and] their workings are explained in detail. The best letters are dissected and parsed down to individual words, with statistics and research supporting the results. Hatch's colloquial tone attracts even readers otherwise not used to advertising matters; eloquent stories such as the fall and rise of Covenant House, for instance, will not fail to mesmerize." -Booklist (published by the American Library Association) "Written in a fun and conversational tone, this book was hard to put down. As founder of the newsletter Who's Mailing What! Hatch owns the largest private collection of direct mail. At one time, advertisers were sending him 3,000 to 4,000 mailers a month. He's a direct mail expert indeed." -Inside Business This book is also available from Echo Point Books as a hardcover (ISBN 1648372759).

Informazioni sull?autore: Denny Hatch is contributing editor of Target Marketing and a freelance direct mail copywriter, designer, and consultant.In 1984. along with his wife Peggy. he founded Who 's Mailing What, the only publication that Covel's the entire range of American direct mail for direct mailers.

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Titolo: Method Marketing
Casa editrice: Echo Point Books & Media, LLC
Data di pubblicazione: 2023
Legatura: Brossura
Condizione: New