This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images.
This new edition:
- expands coverage of multimodality
- adds two new chapters on social media and analysis of online data
- supports learning with a guided introduction to each chapter
- includes a new and extended glossary
Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making.
Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.Ruth Wodak is Distinguished Professor of Discourse Studies at Lancaster University. Her research interests focus on discourse studies; identity politics; racism, antisemitism and other forms of discrimination; and on ethnographic methods of linguistic field work.
She was awarded the Lebenswerk-Preis in 2018, which honors outstanding life work of personalities who are promoting and achieving gender equality.
She was awarded the Wittgenstein Prize for Elite Researchers in 1996 and an Honorary Doctorate from University of Örebro in Sweden in 2010. She has held visiting professorships in University of Uppsala, Stanford University, University Minnesota, University of East Anglia, and Georgetown University (Washington, DC). She is a member of the British Academy of Social Sciences and a member of the Academia Europaea. In 2008, she was awarded the Kerstin Hesselgren Chair of the Swedish Parliament (at University Örebrö).
Ruth is co-editor of the SAGE journal Discourse & Society, and of the journals Critical Discourse Studies and Journal of Language and Politics. Recent book publications include: The discourse of politics in action: ‘Politics as Usual’ (2011), Critical Discourse Analysis (4 volumes, 2013), Migration, Identity and Belonging (with G. Delanty and P. Jones, 2011), The Discursive Construction of History: Remembering the German Wehrmacht’s War of Annihilation (with H. Heer, W. Manoschek, and A. Pollak, 2008), The Politics of Exclusion: Debating Migration in Austria (with M. Krzyzanowski, 2009), The SAGE Handbook of Sociolinguistics (with B. Johnstone and P. Kerswill, 2010), Analyzing Fascist Discourse: Fascism in Talk and Text (with J. E. Richardson, 2013), and Rightwing Populism in Europe: Politics and Discourse (with M. KhosraviNik and B. Mral, 2013).
Michael Meyer is Professor for Business Administration at Vienna University of Economics and Business.
