The Micro-Script Rules (Hardcover)

Lingua: inglese

Editore: N.W. Widener, 2026

1732748888 / 9781732748880

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

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Hardcover. 3RD EDITIONNOW WITH THE USP BRANDING FORMULA!"It's not what people hear, it's what they repeat."The #1 communication secret is here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Survival of the simplest! That's the bottom line for branders, political candidates, teachers, advertisers - anyone who communicates in today's world. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want to make snap judgments on the least info. They want us to package it for them - in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A company sells for $2 Billion more by changing 2 short words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4-word phrase.Imagine what magic words like these can do for your Brand, your career, your website or your business plan. Now they're yours - along with the USP Branding Formula that brings them to life - in this smart and entertaining book. Today's #1 communication secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! It's all here in The Micro-Script Rules. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9781732748880

Titolo
The Micro-Script Rules (Hardcover)
Autore
Bill Schley
Editore
N.W. Widener
Anno di pubblicazione
2026
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
1732748888
ISBN 13
9781732748880
Edizione
terza edizione

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 43,72EUR 43,72
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