Microcopy: The Complete Guide (2nd edition)

Kinneret Yifrah

ISBN 10: 9655727947 / ISBN 13: 9789655727944

Editore: Nemala, 2019

May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission! Codice articolo 0KVOFY00C4LO_ns

Riassunto:

"This book is so relevant to our UX work. From voice and tone to error messages, to creating conversational UI and CTAs, this book covers it all. I've ordered copies for my full team." (DeAnn Wright, Head of Global Content Strategy, eBay)

This is the only guide you'll need to write smart, effective microcopy. When you finish this book, you'll know how to use every word in your website or app to: Make users fall in love and come back Help them perform tasks easily Turn every boring message into a valuable conversation Increase conversions Microcopy (sometimes called UX writing or UX copy) is the words on digital products that accompany the user's actions: text on buttons, assistive text, sign up page, error messages (and preventing them), control labels, instructions, empty states, success messages, and more.

Microcopy: The Complete Guide is a handbook for UX writers, designers and friends. It will give you the knowledge and tools needed to write smart, effective and helpful microcopy for all kinds of digital products, with practical guides and dozens of screenshots from actual sites, apps and complex systems.

Who will find this book useful? UX writers; UX designers; copywriters; content strategists; product managers; UI designers; digital marketing managers; app and website owners; marketers and sales personnel; small business owners; bloggers; advertisers. Fascinated by the words that light up interfaces? You'll love this book.

Dati bibliografici

Titolo: Microcopy: The Complete Guide (2nd edition)
Casa editrice: Nemala
Data di pubblicazione: 2019
Legatura: Brossura
Condizione: Good