Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

Culwell, Lori

ISBN 10: 0735204411 / ISBN 13: 9780735204416

Editore: Prentice Hall Press, 2009

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00100197214

Riassunto:

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out

Informazioni sull'autore: Lori Culwell has served as a content strategist and usability specialist for US Web/CKS. She is a consultant for Johnson & Johnson, where she helped create discovernursing.com, the #1 nursing website in the nation and for which she received the Big Apple Award for Excellence in Corporate Communications. She was also a member of the team that was awarded the Ron Brown Award for Corporate Leadership Award from the White House.

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Titolo: Million Dollar Website: Simple Steps to Help...
Casa editrice: Prentice Hall Press
Data di pubblicazione: 2009
Legatura: Brossura
Condizione: Very Good